Bachelor's in Marketing

Learn to market for today’s competitive environment

Bachelor of Business Administration - Marketing (120 credits)

Gain the marketing and analytical skills you need to engage through social media, digital and web platforms with the BBA in marketing at Davenport University. Learn to create content, manage marketing plans and use data to drive decisions with a degree in marketing that reflects today’s rapidly changing industry. 

Become the marketing professional that companies are searching for to make their messages heard with a bachelor in marketing that’s accredited by the International Accreditation Council for Business Education (IACBE).

You can earn an online marketing degree through Davenport’s ground-breaking Global Campus or take your business and marketing degree courses on Davenport’s campus in Grand Rapids. With either path — or a blend of both — you’ll learn from Davenport faculty who bring experience from their careers in marketing to the classroom.   

What is marketing?  

The American Marketing Association (AMA) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.” With a BBA in marketing, you’ll be prepared to help companies elevate their messages in today’s crowded and noisy marketplace.

With your Davenport BBA in marketing in hand, you’ll have business and marketing skills you can put to work immediately in your career in marketing. And since Davenport’s degree in marketing was developed with input from industry leaders, you can be sure you’re equipped with the knowledge and insights that today’s employers demand.

Explore classes for Davenport’s business and marketing degree

Davenport’s bachelor in marketing reflects what’s happening in real time in marketing with curriculum based on research, employer feedback and current marketplace trends. Learn from Davenport’s industry experts whether you’re taking in-person classes or earning your online marketing degree. Build your portfolio with in-demand marketing certifications embedded into your bachelor in marketing courses. Choose a general major in marketing or specialize in digital marketing and promotion or marketing technology.