Learn to market for today’s competitive environment
Bachelor of Business Administration - Marketing (120 credits)
Gain the marketing and analytical skills you need to engage through social media, digital and web platforms with the BBA in marketing at Davenport University. Learn to create content, manage marketing plans and use data to drive decisions with a degree in marketing that reflects today’s rapidly changing industry.
Become the marketing professional that companies are searching for to make their messages heard with a bachelor in marketing that’s accredited by the International Accreditation Council for Business Education (IACBE).
You can earn an online marketing degree through Davenport’s ground-breaking Global Campus or take your business and marketing degree courses on Davenport’s campus in Grand Rapids. With either path — or a blend of both — you’ll learn from Davenport faculty who bring experience from their careers in marketing to the classroom.
What is marketing?
The American Marketing Association (AMA) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.” With a BBA in marketing, you’ll be prepared to help companies elevate their messages in today’s crowded and noisy marketplace.
With your Davenport BBA in marketing in hand, you’ll have business and marketing skills you can put to work immediately in your career in marketing. And since Davenport’s degree in marketing was developed with input from industry leaders, you can be sure you’re equipped with the knowledge and insights that today’s employers demand.
Explore classes for Davenport’s business and marketing degree
Davenport’s bachelor in marketing reflects what’s happening in real time in marketing with curriculum based on research, employer feedback and current marketplace trends. Learn from Davenport’s industry experts whether you’re taking in-person classes or earning your online marketing degree. Build your portfolio with in-demand marketing certifications embedded into your bachelor in marketing courses. Choose a general major in marketing or specialize in digital marketing and promotion or marketing technology.
Marketing, BBA
Bachelor of Business Administration • MKTG BBA
Marketing students gain skills in business fundamentals and specific marketing disciplines in a learning environment that balances textbook theory with real-world marketing application. Students become familiar with the marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders. Varied learning methodologies that emphasize critical thinking, problem solving and ethical decision-making prepare students for the marketing challenges of today's global environment. Graduates earn a Bachelor of Business Administration degree with a major in Marketing and an elective Specialty in Digital Marketing and Promotion or Marketing Technology.
Foundations of Excellence - 39 Credits
- ACES 100 - Achieving Career and Education Success
- OR
- Open Electives 3 Credits 1 (if exempt)
- COMM 120 - Presentation Techniques
- DATA 275 - Introduction to Data Analytics
- ECON 200 - Microeconomics
- ECON 201 - Macroeconomics
- ENGL 109 - Composition
- ENGL 110 - Advanced Composition
- ENGL 311 - Professional Writing
- MATH 120 - College Mathematics
- STAT 220 - Introduction to Statistics
- SOSC 201 - Diversity in Society
- Humanities Electives 3 Credits 1
- Social Science Electives 3 Credits 1
Foundations of Business - 32 Credits
- ACCT 201 - Accounting Foundations I
- ACCT 202 - Accounting Foundations II
- BITS 211 - Microcomputer Applications: Spreadsheet
- BUSN 210 - Professional Ethics
- CISP 111 - Requirements Planning and Development
- FINC 211 - Corporate Finance
- GPMT 287 - Principles of Project Management
- LEGL 210 - Business Law Foundations
- MGMT 211 - Management Foundations
- MKTG 211 - Marketing Foundations
Major - 42 Credits
- BUSN 489 - Field Experience in Business
- OR
- MKTG 490 - Marketing BBA Internship
- MKTG 212 - Professional Selling
- MKTG 310 - Consumer Behavior
- MKTG 320 - Marketing of Services
- MKTG 322 - Digital Marketing
- MKTG 412 - Marketing Research
- MKTG 421 - International Marketing
- MKTG 440 - Strategic Marketing
Choose one of the Specialties below, 6 courses included in either specialty or the BBA Honors Specialty
Open Electives - 7 Credits
Total Credits: 120
1See "" for list of choices.
Which class should I take? When should I take it?
See our Recommended Program Sequences:
- Marketing, BBA - Specialty: Digital Marketing and Promotion (pdf)
- Marketing, BBA - Specialty: Digital Marketing and Promotion (web)
- Marketing, BBA - Specialty: Marketing Technology (pdf)
- Marketing, BBA - Specialty: Marketing Technology (web)
- Marketing, BBA - Mktg Electives (pdf)
- Marketing, BBA - Mktg Electives (web)
What can I do with a marketing degree from Davenport?
The BBA in marketing at Davenport gives you tactical skills you can use in various careers in marketing, such as the ability to manage social media, create content and update web pages. Through the bachelor in marketing, you’ll gain the business and marketing know-how to manage information using digital technologies and to develop strategies that leverage and integrate information into marketing plans — for any company or organization in any industry.
Experience the Davenport difference:
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Tailor your BBA in marketingChoose one of our two marketing specializations that best aligns with your interests and goals for your career in marketing: digital marketing and promotion or marketing technology. |
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Hands-on opportunitiesGo beyond theory and concepts to receive hands-on tactical skills that set you up for success in today’s marketplace. Graduate with a degree in marketing and a portfolio that shows off your work. |
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Real-world experienceBuild real skills you can use in your career in marketing through a BBA in marketing that includes a built-in internship — or an internship course — where you’ll work with an actual client. |
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Industry-relevant certificatesEarn your degree in marketing and up to four credentials through certifications that are integrated into your coursework, including Google Analytics and HubSpot Inbound Marketing. |
Hear from marketing alumni about the Davenport difference
Listen to Emily's thoughts on how she felt the marketing program made a difference in her career
Get started on your business and marketing degree
Explore the admissions requirements and then take the next step toward earning your BBA in marketing at Davenport.
Talk to an admissions advisor
Davenport’s admissions team is here to answer your questions. Please call us at 800.686.1600 or email us at info@davenport.edu.
Apply now or request more information
Start on the road to your degree in marketing — and to your career in marketing. Request more information or begin your application now.
Davenport programs related to the BBA in marketing
About Davenport University
Davenport is a private, not-for-profit university with more than 150 years of experience preparing students for successful careers.
Offering over 100 degree and certificate programs, we align with top employers to design degree programs that help you gain the skills and real-world experience you need to rise above the rest. With small class sizes and campuses across Michigan or online, you’ll earn a quality education on your schedule at Davenport University.
Additional resources
HubSpot Inbound Sales Certificate (MKTG 212 - Professional Selling)
Hubspot Inbound Marketing Certificate (MKTG 312 - Digital Retailing)
Google Ads Fundamentals (MKTG 322 - Digital Marketing)
Google Analytics for Beginners (MKTG 346 - Digital Brand Engagement)
Some programs require a student to complete a portion of their degree plan off-campus.
View a full list of those programs and courses
Source:
Davenport University, 2024/2025 Catalog