Master of Business Administration in Marketing

Build a marketing foundation for the real world

Master of Business Administration - Marketing Concentration (39 credits)

Davenport University's 100% online MBA marketing program provides you with the opportunity to learn skills and use effective marketing strategies for brand management, digital marketing, consumer behavior and integrated marketing communication. 

Getting an online master’s degree in marketing through Davenport’s Global Campus is a great way for you to grow or advance your marketing knowledge in the ever-evolving marketing profession. Faculty in our online MBA marketing program have direct experience implementing marketing practices into real-world applications. That means you’ll learn from their experience through your master’s degree in marketing concentration as part of our MBA. 

Through your online master’s degree in marketing at Davenport, you’ll get hands-on learning opportunities through research and projects. You can also earn a HubSpot social media certificate.

What is an MBA in marketing?

A master in marketing opens the door to unlimited career opportunities in business. An online master’s degree in marketing is ideal if you want to manage your own marketing team, expand your business or grow your marketing knowledge to launch or advance in your career.

Explore courses for Davenport’s MBA in marketing

From leading organizations to marketing strategies, you’ll take relevant courses with our MBA program in marketing. For example, in your digital marketing course you’ll use a digital textbook updated by the publisher in real time and leave the course with a HubSpot social media certificate. In your master in marketing course in consumer behavior, you’ll explore consumers’ buying habits, trends and behaviors. Davenport’s MBA program in marketing will challenge you to learn and keep up with marketing trends so you can use them in your current or future marketing career.