Fast Track Marketing Cert
Online Self-Paced Course
This completely online and self-paced program provides comprehensive preparation for the Online Marketing Certified Associate (OMCA™) certification exam. It includes a voucher for the OMCA™ online exam (retail value 225) and a code for two practice exams.
The requirements for OMCA™ certification include:
- A passing score on the OMCA™ exam
- A secondary degree or equivalent (e.g., High School diploma or GED)
- Either successfully completing this MindEdge Test Prep Bundle or 600 hours of experience
Developed by OMCP, an industry association, the OMCA™ certification is a worldwide standard for digital marketing that verifies the skills, education, and experience necessary to drive digital marketing initiatives. More than 900 universities and training institutes teach to OMCA standards worldwide. Thousands of leading companies prefer to hire professionals with OMCA and OMCP credentials.
Courses in this program cover the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each course offers examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.
We recommend beginning with Digital Marketing Strategy first, and then other courses can be taken in any order. Upon successful completion, you can download and print a Certificate of Completion, and redeem your voucher for the OMCA™ online exam.
Courses Included in this Certificate
Social Media Marketing
Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
Marketing Automation
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.
Content Marketing
This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
Search Engine Optimization
Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.
Web Analytics
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.
Paid Search (PPC)
Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
Conversion Rate Optimization
Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.
Mobile Marketing
In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.
Digital Marketing Strategy
As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.
OMCA™ Practice Exams
In this course you will find two full-length OMCA™ practice exams. These exams cover the material presented in Digital Marketing, including:
- Content Marketing
- Search Engine Optimization
- Paid Search/Paid Advertising
- Conversion Rate Optimizatio
- Web Analytics
- Digital Marketing Strategy
- Social Media Marketing
- Mobile Marketing
- Marketing Automation
We recommend taking these practice tests after you have completed all of the courses in the program.
Like the OMCA™ exam, each of the practice exams contains 72 questions.
Web analytics is an essential component of any successful marketing campaign, and Google Analytics is one of the most widely used web analytics tools on the market. Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. The data collected through Google Analytics can be used to improve and adjust marketing campaigns.
This introductory course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation. The course will dive into key metrics and audience and segment creation. Additionally, the course will touch on SEO basics and discuss the benefits of using Google Analytics for publishing, B2B marketing, and ecommerce.
Important Notes
- 98% Rating
- Estimated time to complete: 35.5 hours
- This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.
- Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.
Credits:
IACET CEUs: 3.55 (Contact Hours: 30 hours)
ATD CI Credits: 38
HRCI Credits: 22.5
SHRM PDCs: 30
PMI PDUs: 10.5
Key Features
- Mobile-friendly
- Audio-enabled
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content