Separate yourself from the competition

Bachelor of Business Administration - Sport Management (120 credits)

Davenport University is 1 of only 2 universities in Michigan, and 24 globally, that are accredited by the Commission on Sport Management Accreditation (COSMA). We offer a Bachelor of Business Administration degree in Sport Management, which develops strong skills in critical business areas of sports including accounting, marketing, economics, finance, IT and statistics. We expose you to the legal, regulatory, marketing and operational aspects of sport venue management. Your program also includes the critical areas of accounting, marketing, economics, finance, IT, business research and statistics in a learning environment that balances textbook theory with real-world sport business application. By building both theoretical knowledge and applied experience you are well-prepared for a career in the sports industry.

A BBA degree in Sport Management can be completed in-seat or online.

Which class should I take? When should I take it?

See our Recommended Program Sequences:

Internships and Career Opportunities

BBA Sport Management students will complete 6 internship credits resulting in 300 hours of real work sport management experience. Professional minor league teams are just some of the great opportunities for internships and experiential learning right down the road from our main campus. Samples of locations where students have taken permanent employment or completed an internship include:

  • Detroit Lions
  • Detroit Red Wings
  • Minnesota Vikings
  • Ford Field
  • Grand Rapids Drive
  • Grand Rapids Griffins
  • USA Football
  • West Michigan Sports Commission
  • West Michigan Whitecaps

Commission on Sport Management Accreditation

In 2015 the Commission on Sport Management Accreditation (COSMA) accredited our BBA in Sport Management degree at Davenport University. COSMA is a specialized accrediting body whose purpose is to promote and recognize excellence in sport management education worldwide in colleges and universities. COSMA reviews sport management programs and evaluates how well the program educates students and prepares them for a career in the sport management industry. Eligibility for COSMA includes having institutional accreditation, so the institutional issues such as financial viability and resources are also addressed.

The Sport Management degree program at Davenport University has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Colorado, USA. The Sport Management program in the following degree is accredited by COSMA:

Bachelor of Business Administration (BBA) with concentration/emphasis in Sport Management

2018-19 Public Disclosure Document

"I like seeing people having a good time at the sporting events and watching our student-athletes play in front of large crowds. I also enjoy working with people from the athletic department (marketing team and coaches) and around the community." 

Ryan Boerman, Athletic Community Relations Assistant, Davenport University

"The West Michigan Sports Commission has utilized Davenport University sport management students with great success. The Davenport University students come prepared to make an impact on their first day."

Eric Engelbarte II, CTA, Meijer State Games of Michigan

"What I loved most about my experience at Davenport as a Sport Management major was how relatable the class content was to the industry itself. The sports management classes are ones I continually relate to in my every day job at the Phoenix Suns, and I am very happy to have pursued this degree at DU."

Skyler Hoke, Phoenix Suns